Loro Piano and Selecta: A partnership of luxury and personalization

Loro Piana, a renowned Italian luxury brand specializing in high-quality textiles and clothing, has built a legacy of elegance and craftsmanship. Established in 1924 by Pietro Loro Piana, the company is the world’s largest cashmere producer and became part of LVMH in 2013. With its headquarters located at the historic Cortile della Seta in Milan’s Brera district, Loro Piana exemplifies luxury and exclusivity in its products.

In 2002, Loro Piana partnered with Selecta to elevate its workplace environment, focusing on enhancing employee satisfaction and productivity through high-quality coffee solutions. For a brand committed to excellence and well-being, Selecta’s Nespresso solutions offered the perfect blend of premium coffee and sleek, modern design. Over the years, this partnership has strengthened, reflecting a shared commitment to quality and attention to detail.

• Premium coffee accessibility: ensure that staff across all departments have access to high-quality coffee at any hour.
• Seamless integration: provide a modern coffee experience that complements traditional tastes, aligning with Loro Piana’s luxury brand image.
• Reliable, 24/7 service: maintain a continuous supply of coffee and snacks for all staff and visitors, meeting the needs of employees, top management, and retail clients alike.

Selecta installed Nespresso coffee machines in break areas on each floor, providing employees with a convenient, premium coffee experience throughout the day. The solution also included a selection of nutritious snacks and meals, designed to create an in-office "café experience" that aligns with Selecta’s "Office Coffee Solutions – Beyond coffee, your company, your way" value proposition.

• Employee satisfaction: Nespresso coffee machines quickly became a favourite among staff, giving them easy access to high-quality coffee whenever desired.
• Enhanced workplace experience: Selecta’s Office Coffee service enriched the workplace atmosphere with complementary snack and meal options, providing convenient, healthy alternatives that pair well with coffee.

• Positive employee feedback: the coffee solutions were highly appreciated by employees, contributing to a more enjoyable and productive work environment.
• Proven effectiveness: the project demonstrated the impact of Selecta’s Office Coffee Service in elevating the employee experience, showcasing the benefits of Selecta’s tailored offerings in a large corporate setting.

Since 2002, Selecta and Loro Piana have enjoyed a strong and evolving partnership. Loro Piana, a leader in luxury fashion, has continually adapted to the changing demands of the industry, especially during high-profile events like Fashion Week, which draw global attention and require immense dedication from the entire team.

Selecta has risen to the challenge, offering a variety of solutions to meet diverse tastes and maintain high-quality service during peak times. From Illy to Nespresso and Lavazza, we ensure that every preference is catered to. Our commitment to excellence is demonstrated by our guaranteed 24-hour delivery of coffee, water, and snack portions, satisfying even the most discerning palates.